BA in Mass Media (Bachelor of Arts in Mass Media)

BA in Mass Media About

Bachelor of Arts (B.A.) in Mass Media is an undergraduate course that focuses on providing students with a comprehensive understanding of various mediums of mass communication such as print, television, radio, and digital media. The course aims to equip students with the necessary skills and knowledge to excel in the media and entertainment industry. The BA in Mass Media program offers a comprehensive exploration of the multifaceted world of media, preparing students for diverse careers in journalism, broadcasting, advertising, public relations, and digital media. Through a blend of theoretical study and practical training, students gain a deep understanding of the role of media in society, the principles of effective communication, and the ethical considerations inherent in the field. The curriculum covers a wide range of subjects, including media history and theory, journalism ethics and law, digital media production, media management, and audience analysis. Students have the opportunity to develop their skills in writing, reporting, editing, multimedia storytelling, and strategic communication, while also honing their critical thinking and research abilities.

BA in Mass Media Course Highlights

BA in Mass Media Eligibility Criteria

• Candidates must have completed 10+2 or equivalent examination from a recognized board or university.
• Candidates must have studied English as a mandatory subject in their 10+2 level.
• Some universities may have additional eligibility criteria, so it is advisable to check with the respective institution.

BA in Mass Media Duration

The duration of the B.A. Mass Media course is three years, divided into six semesters.

Why study BA in Mass Media course?

Future Prospects: After pursuing Bachelor of Arts in Mass Media, candidates can pursue work as a journalist for various news channels or media houses or as a writer. Other than that the candidate can also pursue higher studies such as Master in Mass Communication, MBA in Media Management, master in Journalism, etc.

Handsome Salary: After completing the course, the candidates can expect a starting salary of INR 3,00,000 LPAHowever, this is also dependent on a number of factors such as skills, experience, academics, etc. The candidate with 3-6 years of experience can expect a salary of INR 7,00,000. The highest salary can go up to Crores.

Job Opportunities: This course offers huge opportunities in the field. Candidates can get field work, office jobs, studio jobs etc. Candidates can work as News Anchor, News analysts, social media managers, and many more jobs.

Can Work as a Freelancer- One of the greatest advantages of this profession is that candidates can work as a freelancer and can get associated with various media houses at one time and can earn additional income.

International Opportunities: Candidates after some years of experience can try their luck in international media houses and get to explore with a huge increase in income.

BA in Mass Media Selection Process

Admission to B.A. Mass Media courses is usually done on the basis of entrance exams conducted by universities. Some universities may also consider the candidate's performance in their 10+2 level examination.

BA in Mass Media Admission Process

• For admission to the course students must fulfill the minimum eligibility criteria as set by their respective colleges.
• The student should complete the college application form by giving the required details.
• As per the college requirement students should clear the entrance exam scores accepted by the college.
• Further, the candidate can also be called for GD or Personal Interview process.
• After the final merit list is out, the candidate needs to complete the process of document verification and then pay the admission fees.

BA in Mass Media Entrance Exam

The entrance exam for B.A. Mass Media may include sections on general knowledge, current affairs, media and entertainment, logical reasoning, and English language proficiency.

BA in Mass Media How to Apply

The application process for B.A. Mass Media courses may vary from university to university. Generally, candidates can apply online by visiting the university's official website and filling out the application form. They will also need to upload scanned copies of their academic documents and pay the application fee.

BA in Mass Media Application Fee

The application fee for B.A. Mass Media courses varies from university to university. It usually ranges from INR 500 to INR 2000.

BA in Mass Media Syllabus

Semester 1

• Effective Communication Skills – I
• Fundamentals of Mass Communication
• Introduction to Computers
• Introduction to 20th Century World History
• Introduction to Sociology
• Economics

Semester 2

• Effective Communication Skills – II
• Political Concepts and Indian Political System
• Principles of Marketing & Management
• Introduction to Psychology
• Introduction to Literature in English/Marathi/Hindi/ Sanskrit/ Gujarati/ German/Sindhi
• Translation skills

Semester 3

• Introduction to Advertising
• Introduction to Journalism
• Introduction to Public Relations
• Introduction to Media Studies
• Culture Studies
• Creative Writing

Semester 4

• Mass Media Research
• Organizational Behavior
• Understanding Cinema
• Radio and Television
• Advanced Computers
• Print Production and Photography

Semester 5

• Electives : Journalism OR Advertising Journalism
• Journalism
• Feature & Opinion
• Journalism & Public Opinion
• Indian Regional Journalism
• Niche & Magazine
• Advertising
• Advertising in Contemporary Society
• Copywriting
• Advertising Design
• Consumer Behavior
• Media Planning and Buying
• Brand Building

Semester 6

• Electives : Journalism OR Advertising Journalism
• Journalism
• Press Laws & Ethics
• Broadcast Journalism
• Niche Journalism – II
• Internet & Issue in Global Media
• News Media Management
• Contemporary Issues
• Advertising
• Advertising & Marketing Research
• Legal Environment & Advt. Ethics
• Financial Management for Marketing & Advertising
• Agency Management
• The Principles & Practice of Direct Market
• Contemporary Issues

BA in Mass Media Career Opportunities

Some of the career opportunities available for B.A. Mass Media graduates are:

• News Reporter
• Copywriter
• Content Writer
• Public Relations Officer
• Media Planner
• Social Media Manager
• Radio Jockey
• Video Editor
• Film Director
• Screenwriter

In conclusion, B.A. Mass Media is an excellent course for students who aspire to work in the media and entertainment industry. The course provides a solid foundation in various aspects of mass communication and equips students with the necessary skills and knowledge to succeed in their careers.

B.M.M. or then again Bachelor of Mass Media is an undergrad Mass Communications Course managing correspondence mediums utilized by the majority. It incorporates papers, magazines, film films, radio, TV, and so forth. The length of the course is commonly 3 years with 6 Semesters. In the third year, the understudies need to pick a region of specialization like Journalism and Advertising; these may change from foundation to establish. On-work preparing is additionally given through a temporary position in the second year of this course. Aside from these, courses, bunch discourses and field visits are every now and again embraced for a long time. Mass correspondence course educational plan covers a wide region, involving firmly related fields of promotion, correspondence and advertising. The course can be sought after on a Full-Time Basis or Part-Time Basis (separation training). 

Qualification 

• Bachelor of Mass Media expects possibility to be passed in twelfth class (10+2) or equal in any Stream. 
• Rate prerequisite may differ from Institute to Institute. 
• A few Institutes likewise lead a placement test/test for getting admission to this degree course. The placement test/test by and large comprises of a composed paper, bunch discourse and individual meeting. 

Occupation Types 

• Feature writer 
• Reporter 
• Supervisor 
• Independent Writer 
• Columnist 
• News Analyst