HomeCoursesBABA in Advertising and Public Relations

BA in Advertising and Public Relations (Bachelor of Arts in Advertising and Public Relations)

3 YearsBACHELOR DEGREE COURSESSEMESTER

BA in Advertising and Public Relations About

Bachelor of Arts in Advertising and Public Relations (BA Ad & PR) is an undergraduate program that aims to develop the skills and knowledge necessary for a career in advertising and public relations. In this program, students learn about advertising, public relations, media planning, marketing communication, brand management, and other related areas. A Bachelor of Arts (BA) program in Advertising and Public Relations offers students a comprehensive understanding of the dynamic fields of advertising and public relations, preparing them for diverse career opportunities in the communication industry. Throughout the course, students delve into the principles, strategies, and practices essential for creating effective advertising campaigns and managing public relations initiatives in today's digital age. The curriculum typically covers a wide range of topics, including marketing communication, brand management, market research, digital media, social media marketing, copywriting, graphic design, media planning, crisis communication, and strategic communication planning. 

BA in Advertising and Public Relations Course Highlights

Course NameBachelor of Arts in Advertising and Public Relations
Course TypeDegree
Duration
3 years
Eligibility
10+2 or equivalent with a minimum of 50% aggregate marks
Entrance Exam
Some colleges conduct entrance exams while some admit students based on merit.
Admission ProcessMerit or Entrance Exam based
Course FeeINR 50,000 to INR 2,00,000
Career Opportunities
Public Relations Manager, Advertising Manager, Media Planner, Brand Manager, Copywriter, Digital Marketer, Event Manager, etc.

BA in Advertising and Public Relations Eligibility Criteria

  • Applicants are advised to meet the eligibility criteria of the BA in Advertising and Public Relations course before applying for admissions to their desired institute.
  • Students need to have successfully cleared their 10+2 grade with a minimum aggregate score of 50 per cent from a recognised educational board in India. The minimum aggregate score required by the colleges may vary as per the admission policy of the institute.
  • They also need to appear for the CUET UG entrance examination which is one of the most popular and important entrance examinations required by many institutes in India for the BA course.

BA in Advertising and Public Relations Entrance Exam

  • To apply for the course, go to the college or college website and submit the application form
  • Try to secure a good mark in the entrance exam
  • The college will call the eligible candidates for the counseling and personal interview session
  • And after passing all the steps of the entrance test, the candidates will be called for documents verification
  • The seats will be allotted to the candidates and the candidates needs to pay the admission fees during the admission

BA in Advertising and Public Relations Duration

The Bachelor of Arts in Advertising and Public Relations course duration is three years.

BA in Advertising and Public Relations Admission Process

Students applying for the BA Advertising and Public Relations course are advised to follow the admission process carefully. The admission process for a BA Advertising and Public Relations course includes entrance examinations such as CUET UG or as per the requirement of the college. Some institutes in India conduct their admission tests such as personal interviews, group discussions or aptitude tests.

  • Students need to follow the admission process of BA Advertising and Public Relations course carefully. They can check the admission details on the official website of the desired institute.
  • Candidates can apply for the BA Advertising and Public Relations course by either filling the application form or by directly applying for the entrance examination.
  • They need to appear for the required entrance examination as per the need of the institute such as CUET UG which is required by most of the institutes in India for BA degree programme.
  • Once clearing the entrance examination, they are eligible for the admissions to their preferred institute.
  • To conclude the admission process, they must pay the fees as per their course and submit all the required documents.

BA in Advertising and Public Relations Selection Criteria

The selection criteria for BA Ad & PR varies from college to college. Some colleges admit students based on the entrance exam score, while others prepare a merit list based on the candidate's academic performance.

BA in Advertising and Public Relations How to Apply

  • Visit the official website of the college.
  • Click on the admission link.
  • Fill the application form.
  • Upload the necessary documents.
  • Pay the application fee.
  • Submit the application form.

BA in Advertising and Public Relations Application Form

The application form for BA Ad & PR is available on the official website of the college. Candidates are required to fill the application form with their personal and academic details.

BA in Advertising and Public Relations Application Process

The application process for BA Ad & PR varies from college to college. Candidates are required to follow the instructions given on the official website of the college.

BA in Advertising and Public Relations Course Fee

The course fee for BA Ad & PR varies from college to college. The average course fee ranges from INR 50,000 to INR 2,00,000 per annum.

BA in Advertising and Public Relations Syllabus

Semester I

  • Principles of communication
  • Basic economics
  • Business communication
  • Fundamentals of computers

Semester II

  • Principles and practices of management
  • Business statistics
  • Financial management
  • Business organizations

Semester III

  • Marketing management
  • Human resource management
  • Organizational behavior
  • Business laws and ethics

Semester IV

  • Science of human communication
  • Introduction to advertising
  • Principles of public relations
  • Writing skills

Semester V

  • Public relation practices
  • Advanced advertising
  • Research methodology
  • Consumer behavior
  • DTP multimedia applications

Semester VI

  • Corporate communication
  • Copywriting and media planning
  • Event management
  • Entrepreneurship
  • Project and viva

BA in Advertising and Public Relations Salary and Jobs

After completing the BA Ad & PR program, graduates can work in various fields such as advertising, public relations, media planning, brand management, copywriting, digital marketing, and event management. The salary for graduates may vary depending on the job profile, experience, and organization. The average salary for a fresher is INR 2.5 to 4 lakh per annum.

Job ProfileDescription
Market Research Analyst
The market research analysts duty is to help the employees in an organization to determine the organizations’ position in the market and to promote products and services of that organization
Advertising Sales Agent
They identify what are needs of clients and according to that provide quality service and products to their clients and also research the competitors advertising products and services and their prices
Advertising, Promotions, and Marketing Manager
Their job is to work with department heads and also the staff to discuss the budget plan and contracts, selection of advertising media, etc. They also plan promotional campaigns for the advertising of the products and services
Public Relation Specialist
Their job role is to plan, create and execute public relations strategies to maintain the relationships among the clients and to enhance the viewpoint of clients among the other public
Media Relations Officer
They have to maintain a good relationship with the media houses and partners and public and oversee the marketing strategy of the organization
Public Relation Officer
They are related with the job of managing the company, deal with press inquiries and planning PR campaigns and strategies

BA in Advertising and Public Relations Career Opportunities

  • Public Relations Manager
  • Advertising Manager
  • Media Planner
  • Brand Manager
  • Copywriter
  • Digital Marketer
  • Event Manager
  • Social Media Manager

BA AD & PR is an undergrad Advertising course. The course principally targets conferring the applicants with nuts and bolts of the publicizing deal alongside nitty gritty parts of brand the executives advancement. The course contains subjects that manage the way by which applicants can see how business organizations get the foundation to in progress the various methods for accomplishing these measures. The course empowers the up-and-comers by appropriate equalization of the pragmatic introduction and hypothetical ideas. The course covers a profound investigation of the few arranging effort. Rehearsing of systems including even administration and deals advancement are a necessary piece of the course at the under alumni level. The length of the course is three years and gives many profession chances to competitors after its fruitful passing. 

Eligibility Criteria

  • The up-and-comers who are happy to think about this control need to get least required characteristics of half in their school leaving 10+2 level. 
  • The competitors should be at the very least age of sixteen years at the date of affirmation and the upper age breaking point is twenty one. The upper age cutoff points of the competitors who have a place with the booking class are loose by three years.
Job Types

  • Promoting and Brand Manager 
  • Promoting Executive 
  • Record Executive 
  • Key Account Manager 
  • Help. Brand Manager 
  • Promoting Intern/Trainee

BACHELOR OF ARTS IN ADVERTISING AND PUBLIC RELATIONS (BA IN ADVERTISING AND PUBLIC RELATIONS)

Bachelor of Arts in Advertising and Public Relations (BA in Advertising and Public Relations) is a 3 Years Bachelor Degree Courses program that focuses on Arts. The course combines theoretical knowledge with practical skills to prepare students for a career in Arts.

Name
BA in Advertising and Public Relations
Duration
3 Years
Type
BACHELOR DEGREE COURSES
Eligibility
12TH
Mode
SEMESTER
Admission Process
Entrance Exam

Syllabus & Subjects

First Year
Second Year
Third Year

Quick Links

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Top Colleges

School of Planning and Architecture
New Delhi
CEPT University
Ahmedabad
Sir JJ College of Architecture
Mumbai

Related Entrance Exams

NATA
National Aptitude Test in Architecture
JEE Main Paper 2
B.Arch/B.Planning
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