MA in Corporate Communication Management (Masters of Arts in Corporate Communication Management)

Masters in Corporate Communication Management About 

Masters in Corporate Communication Management is a postgraduate course designed to equip students with advanced knowledge and skills in communication strategies, public relations, corporate branding, media relations, and crisis management. The highlights of the course, entrance exams, admission process, eligibility criteria, duration, selection criteria, application process, fee, syllabus, salary, and job opportunities are discussed below:A Master's in Corporate Communication Management is a specialized graduate program designed to provide students with the knowledge, skills, and expertise needed to excel in the dynamic field of corporate communication. This comprehensive program combines theoretical foundations with practical applications, preparing students to navigate the complex communication challenges faced by organizations in today's global marketplace.Throughout the program, students delve into a wide range of topics relevant to corporate communication, including communication theory, strategic communication planning, crisis communication, media relations, digital communication strategies, corporate social responsibility, stakeholder engagement, branding, reputation management, and leadership communication. They learn how to analyze communication issues, develop effective communication strategies, and implement campaigns that align with organizational goals and objectives.With a focus on both theory and practice, students engage in hands-on learning experiences, case studies, projects, and simulations that allow them to apply their knowledge to real-world scenarios. They develop critical thinking, analytical, problem-solving, and communication skills essential for success in corporate communication roles.Graduates of Master's programs in Corporate Communication Management are prepared to pursue various career paths in corporate communication, public relations, marketing, media relations, digital communication, internal communication, investor relations, brand management, and related fields. They may work in diverse sectors such as corporate enterprises, non-profit organizations, government agencies, consulting firms, or media organizations.

Masters in Corporate Communication Management Highlights

Masters in Corporate Communication Management Entrance Exam

Some universities conduct entrance exams for admission to Masters in Corporate Communication Management.

The entrance exam may include questions on topics such as English language proficiency, general awareness, current affairs, and communication skills. Some universities also accept scores of national-level exams such as

1. CAT
2. MAT
3. GMAT

 Masters in Corporate Communication Management Admission Process

The admission process for Masters in Corporate Communication Management is based on the performance in the entrance exam (if applicable) and academic qualifications. The admission process usually involves the following steps:

• Fill in the application form: Candidates need to fill in the application form available on the university's website and upload the required documents.
• Entrance Exam (if applicable): Candidates who have to appear for the entrance exam need to prepare and appear for the exam.
• Group Discussion and Personal Interview: Shortlisted candidates are called for a group discussion and personal interview.
• Final Admission: Based on the performance in the entrance exam (if applicable), group discussion, personal interview, and academic qualifications, the final admission list is prepared.
• The application form for Masters in Corporate Communication Management is available on the official website of the university offering the course.
• Candidates need to fill in the application form with the required details and upload the required documents.
• Visit the official website of the university offering the course.
• Register by providing the required details.
• Fill in the application form with the required details.
• Upload the required documents.
• Pay the application fee.
• Submit the application form.

Masters in Corporate Communication Management Eligibility Criteria

The eligibility criteria for Masters in Corporate Communication Management are as follows:Candidates should have a Bachelor's degree in any discipline from a recognized university with a minimum of 50% marks. Candidates who are in their final year of graduation can also apply, provided they submit their final year mark sheet at the time of admission.

Masters in Corporate Communication Management Course Duration

• Masters in Corporate Communication Management is a 2-year postgraduate course, divided into 4 semesters.

Masters in Corporate Communication Management Selection Criteria

The selection criteria for Masters in Corporate Communication Management are based on the performance in the entrance exam (if applicable), group discussion, personal interview, and academic qualifications.The selection criteria for admission to a Master's program in Corporate Communication Management can vary depending on the institution offering the program. However, here are some common selection criteria that admissions committees typically consider when evaluating applicants:Academic Background: Admissions committees typically look for applicants with a strong academic background, including a bachelor's degree from an accredited institution. While the specific major may vary, degrees in fields such as communication, journalism, public relations, marketing, business administration, or related disciplines are often preferred. Applicants with relevant coursework or experience in areas such as communication theory, media studies, organizational communication, or public relations may have an advantage.Work Experience: Many programs value applicants with relevant work experience in corporate communication, public relations, marketing, media relations, or related fields. This experience may be gained through internships, co-op programs, part-time or full-time employment, volunteer work, or freelance projects. Admissions committees may consider the nature, duration, and level of responsibility of the applicant's work experience, as well as how it relates to the field of corporate communication management.Letters of Recommendation: Letters of recommendation from professors, employers, or other individuals who can speak to the applicant's academic abilities, work ethic, and potential for success in the program are often required. Admissions committees value recommendations that provide insight into the applicant's character, intellectual abilities, communication skills, and potential for leadership in the field of corporate communication management.Statement of Purpose: The statement of purpose or personal statement is an important component of the application that allows applicants to articulate their academic background, career goals, and reasons for pursuing a Master's in Corporate Communication Management. Admissions committees assess the clarity of the applicant's writing, the coherence of their goals and aspirations, and the alignment of their interests with the program's offerings and mission.

Masters in Corporate Communication Management How to Apply

Candidates can apply for Masters in Corporate Communication Management by following the steps given below:

• Visit the official website of the university offering the course.
• Fill in the application form with the required details.
• Upload the required documents.
• Pay the application fee.
• Submit the application form.

Masters in Corporate Communication Management Fee

• The course fee for Masters in Corporate Communication Management varies from university to university and ranges from Rs. 1,50,000 to Rs. 5,00,000 per annum.

Syllabus of Masters in Corporate Communication Management

The syllabus for Masters in Corporate Communication Management may vary from university to university, but the common topics covered in the course are:

• Communication Theory and Practice
• Corporate Communication Strategy and Planning
• Media and Public Relations
• Advertising and Brand Management
• Crisis Communication
• Digital Media and Social Networking
• Communication Research and Evaluation
• Corporate Social Responsibility
• Leadership and Communication

Masters in Corporate Communication Management Salary and Jobs

After completing Masters in Corporate Communication Management, candidates can work in various job roles such as:

• Corporate Communication Manager
• Public Relations Manager
• Media Relations Manager
• Brand Manager
• Crisis Communication Manager
• Advertising Manager
• Content Manager
• Digital Marketing Manager
• Corporate Social Responsibility Manager
• The average starting salary for a candidate with a Masters in Corporate Communication Management is Rs. 4,00,000 to Rs. 6,00,000 per annum. With experience and expertise, the salary can increase up to Rs. 10,00,000 to Rs. 15,00,000 per annum.

Masters in Corporate Communication Management Top Recruiting Companies

Some of the top recruiting companies for candidates with a Masters in Corporate Communication Management are:

• Public Relations firms such as Edelman, Weber Shandwick, and MSLGROUP
• Advertising agencies such as Ogilvy and Mather, McCann, and JWT
• Corporate Communication departments of organizations such as Tata, Reliance, and Aditya Birla Group
• Media houses such as Times Group and NDTV
• Consulting firms such as Deloitte and KPMG

Masters in Corporate Communication Management Career Opportunities

After completing Masters in Corporate Communication Management, candidates can explore various career opportunities such as:

Corporate Communication Manager: Responsible for developing and implementing communication strategies and plans for an organization to create and maintain a positive image.

Public Relations Manager: Responsible for managing the relationship between an organization and its stakeholders, including the media, investors, and customers.

Brand Manager: Responsible for developing and implementing branding strategies for an organization to create and maintain brand identity and awareness.

Crisis Communication Manager: Responsible for managing communication during a crisis situation to minimize the negative impact on an organization's reputation.

Advertising Manager: Responsible for developing and implementing advertising campaigns to promote an organization's products or services.

Content Manager: Responsible for creating and managing content for an organization's communication channels such as websites, social media, and blogs.

Digital Marketing Manager: Responsible for developing and implementing digital marketing strategies to promote an organization's products or services using digital channels.

Corporate Social Responsibility Manager: Responsible for managing an organization's CSR initiatives and communicating them to stakeholders.

Masters in Corporate Communication Management holds a lot of importance in the corporate world. Among managers and leaders, Communication has slowly become the differentiating factor. Knowing how to manage Communication can become a great tool because it is communication that, sometimes, makes or breaks a deal. So there is lot of potential in Communication Management for making career.

Eligibility:

• The applicant with a minimum of 50% in Graduation with the related subject (under 10+2+3 scheme) from a recognized University.

Employment Areas

• Editing & Script writing
• Educational Institutions
• Films & TV
• Journalism
• Publishing Companies