MBA in Journalism and Mass Communication (Master of Business Administration in Journalism and Mass Communication)

MBA Journalism & Mass Communication About 

MBA in Journalism & Mass Communication is a two-year postgraduate course that trains students to become professionals in the field of media and communication. The course focuses on developing skills in areas such as journalism, advertising, public relations, media management, and corporate communication. Below are some highlights of the course: An MBA in Journalism & Mass Communication provides a unique blend of business management principles with specialized knowledge and skills in the field of media and communication. This interdisciplinary program equips students with the strategic thinking, leadership abilities, and media expertise necessary to succeed in today's dynamic media landscape.Students enrolled in this program typically delve into a wide range of subjects, including media law and ethics, media management, digital media strategies, advertising and public relations, journalism practices, and media technology. They learn how to analyze media trends, develop effective communication strategies, and navigate the challenges and opportunities presented by digital disruption and globalization.key aspects of an MBA in Journalism & Mass Communication is its focus on practical, hands-on learning experiences. Students may engage in real-world projects, internships, or case studies that allow them to apply theoretical knowledge to practical situations. This experiential learning approach helps students develop critical thinking, problem-solving, and communication skills essential for success in the media industry.Upon completion of the program, graduates are prepared to pursue various career opportunities in journalism, broadcasting, advertising, public relations, digital media, and related fields. They may work as media managers, editors, reporters, digital content creators, advertising executives, public relations specialists, or media consultants, among other roles.Furthermore, an MBA in Journalism & Mass Communication opens doors to leadership positions within media organizations, where graduates can apply their business acumen to drive innovation, manage teams, and shape strategic direction. Additionally, some graduates may choose to start their own media ventures or pursue further academic research in areas such as media studies, communication theory, or media economics.

MBA Journalism & Mass Communication Course Details 

MBA Journalism & Mass Communication Eligibility Criteria

• Bachelor's degree in any discipline from a recognized university
• Some colleges may require a minimum percentage in the qualifying exam
• Some colleges may also conduct an entrance exam or consider scores of national-level exams such as CAT, MAT, XAT, etc.

MBA Journalism & Mass Communication Entrance Exams

Some colleges may conduct their entrance exams, while others may accept scores of national-level exams such as:

• CAT (Common Admission Test)
• MAT (Management Aptitude Test)
• XAT (Xavier Aptitude Test)
• CMAT (Common Management Admission Test)

MBA Journalism & Mass Communication Duration

2 years

MBA Journalism & Mass Communication Selection Criteria

• Entrance exam scores (if applicable)
• Academic performance in the qualifying exam
• Work experience (if any)
• Group Discussion and Personal Interview

MBA Journalism & Mass Communication How to Apply

• Application forms are available online on the college website or through the admission portal
• Fill in the required details, upload documents, and pay the application fee
• Submit the application form before the deadline
• Application Fee: The application fee ranges from Rs. 500 to Rs. 2000, depending on the college.

MBA Journalism & Mass Communication Syllabus

The course syllabus includes subjects such as Media Planning, Public Relations, Advertising, Print Journalism, Electronic Journalism, Media Research, and Communication Ethics, among others.

Core Business Courses:

• Financial Accounting
• Managerial Economics
• Marketing Management
• Organizational Behavior
• Business Ethics and Corporate Governance
• Strategic Management
• Managerial Communication
• Quantitative Methods for Business

Specialized Journalism & Mass Communication Courses:

• Media Law and Ethics
• Media Management and Economics
• Media Research Methods
• Media and Society
• Global Media Trends and Issues
• New Media Technologies and Digital Journalism
• Media Production Techniques
• Journalism Ethics and Standards
• Broadcast Journalism
• Print Media Management
• Public Relations and Corporate Communication
• Advertising Management
• Social Media Marketing

Elective Courses:

• Data Journalism and Visualization
• Multimedia Storytelling
• Crisis Communication
• Entertainment Media Management
• International Communication
• Political Communication
• Sports Journalism
• Health Communication
• Environmental Journalism

Internship or Capstone Project:

Many MBA programs require students to complete an internship or a capstone project, where they can gain practical experience in a media organization, apply their skills and knowledge to real-world challenges, and build professional connections.

Media Industry Seminars and Workshops:

Guest lectures, seminars, and workshops conducted by industry professionals provide insights into current trends, emerging technologies, and best practices in the media industry.

Research and Dissertation:

Some programs may require students to undertake independent research and write a dissertation on a topic related to journalism, mass communication, or media management.

MBA Journalism & Mass Communication Fee

• The course fee varies from college to college and ranges from Rs. 1 lakh to Rs. 5 lakhs per year.

MBA Journalism & Mass Communication Jobs Profile 

After completing an MBA in Journalism & Mass Communication, graduates can work in various fields such as journalism, advertising, public relations, media management, and corporate communication. The starting salary for a fresher in this field is around Rs. 3 lakhs per annum, which can go up to Rs. 10 lakhs per annum with experience.

Job Profiles:-

• Journalist
  
• Photojournalist
• Writers and Authors
• News Anchor
• News Anchor
• Advertising
• Desk writers
• Reporters
• Editors
• Video Editor
• Graphic Editor
• Sound Mixer and Sound Recorder
• Radio Jockey
• Illustrator
• Cartoonist
• Cartoonist
• Public Relations Officer
• Blog Writer
• Scriptwriter

MBA Journalism & Mass Communication Career Opportunities

Graduates of MBA in Journalism & Mass Communication can work in various roles such as:

• Journalist
• Media Planner
• Public Relations Officer
• Advertising Executive
• Corporate Communication Manager
• Event Manager
• Content Writer
• Social Media Manager
• Media Researcher

SNAP (Symbiosis National Aptitude Test)MBA in Journalism and Mass Communication is a 2 year master's level course. if you want to join the master in Journalism and Mass Communication then you have to qualified in Bachelor's in Journalism and Mass Communication with 50% mark from a recognized institute or university.A Masters in Journalism and Mass Communication prepares its scholars to go beyond the art of writing well. Media is a largely competitive platform and the need to stay applicable, factual, visible, far reaching, while being intriguing, is a skill that needs rigorous care and honing. Nearly all institutions, and universities, are constantly streamlining their classes to stay current with the demands of the ever changing face of this competitive arena.