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PG Diploma in Public Relations (Post Graduate Diploma in Public Relations)

1 YearPG DIPLOMA COURSESSEMESTER

Post Graduate Diploma in Public Relations About

Post Graduate Diploma in Public Relations is a 1-year Diploma level program. Public relations is the way of a systematic communication that connects companies and organizations with the public. The Programme is divided in two semesters. The eligibility criteria is a bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. The admission to Post Graduate Diploma in Public Relations is based on merit. However, some colleges conduct their entrance exam followed by a personal interview and a group discussion round for the admission. This diploma program’s objective is to show the targets, policies, products, and services of a client to their audience in the right way.After completing the course, the students can opt for the roles such as Advertising account executive, Advertising copywriter, Event Manager, Marketing executive, Media researcher, Public affairs consultant, Public relations officer, Sales promotion account executive, etc.

Post Graduate Diploma in Public Relations Course Highlights

Course NamePost Graduate Diploma in Public Relations
Course TypeDiploma
Course DurationOne year
Eligibility CriteriaGraduation
Application Processonline and offline mode
Admission ProcessMerit or Entrance Exam Based
Fee StrcutureUpdated Soon

Post Graduate Diploma in Public Relations Duration

The Post Graduate Diploma in Public Relations course duration is one year.

Post Graduate Diploma in Public Relations Eligibility Criteria

A bachelor’s degree with a minimum of 50% marks in any streams from a recognized university. Some universities might prefer graduation from Arts, Science, Commerce, and Mass communication. Those who are waiting for their final semester’s results can also apply for the course temporarily. The university will confirm the admission based on the graduation results.

Post Graduate Diploma in Public Relations Admission Process

The admission process for a Post Graduate Diploma in Public Relations typically involves several steps aimed at evaluating the candidate's academic background, skills, and suitability for the program. Firstly, candidates are required to fulfill the eligibility criteria set by the institution offering the program, which often includes possessing a bachelor's degree in a related field such as communication, journalism, marketing, or business administration. Some programs may also require candidates to have relevant work experience in the field. Once the eligibility criteria are met, candidates are usually required to submit an application form along with supporting documents such as academic transcripts, letters of recommendation, a statement of purpose, and sometimes a resume or CV detailing their relevant experience. After the initial screening of applications, shortlisted candidates may be invited for further evaluation, which could include written tests, interviews, or group discussions to assess their communication skills, analytical abilities, and knowledge of public relations principles and practices. Finally, admission decisions are made based on the overall performance of the candidates in the various stages of the selection process.

Post Graduate Diploma in Public Relations How to Apply

  • Visit the official website of the institute offering the course.
  • Download the application form from the website.
  • Fill in the application form with the required details.
  • Attach the necessary documents, such as academic records, portfolio, and photographs.
  • Pay the application fee (if applicable).
  • Submit the application form either online or in person.

Post Graduate Diploma in Public Relations Application Process

  • Fill the online application form.
  • Upload the necessary documents.
  • Pay the application fee (if any).
  • Submit the application form.
  • Check the status of the application form online.
  • Wait for the institution to release the admission list.

Post Graduate Diploma in Public Relations Selection Process

The selection process for a Post Graduate Diploma in Public Relations typically involves several steps designed to assess the candidates' qualifications, skills, and suitability for the program. Firstly, candidates are usually required to submit an application form along with relevant documents such as academic transcripts, letters of recommendation, and a statement of purpose outlining their interest in the field of public relations and their career goals. Following the initial screening of applications, shortlisted candidates may be invited to participate in an interview.

Post Graduate Diploma in Public Relations Syllabus

Introduction to Public Relations

  • Definition and scope of public relations
  • Historical overview
  • Evolution of public relations theories and practices

Communication Theories

  • Understanding communication models
  • Persuasion theories
  • Mass communication theories

Media Relations

  • Understanding media landscape
  • Media ethics and responsibilities
  • Writing press releases, media advisories, and pitches

Media monitoring and analysis

  • Corporate Communication
  • Internal communication strategies
  • External communication strategies

Crisis communication management

  • Stakeholder engagement
  • Public Relations Campaign Planning and Management
  • Research methodologies in PR

Developing PR objectives and strategies

  • Budgeting and resource allocation
  • Execution and evaluation of PR campaigns
  • Digital PR and Social Media

Role of social media in PR

  • Content creation and management
  • Social media analytics and measurement
  • Event Management

Planning and organizing events

  • Event promotion and publicity
  • Event evaluation and post-event communication
  • Ethics and Legal Issues in PR

Ethical considerations in PR practice

  • Legal regulations and constraints
  • Reputation management
  • Global Public Relations

Cultural considerations in international PR

  • Managing PR campaigns across borders
  • Crisis communication in a global context
  • Public Relations Research and Evaluation

Research methods and techniques

  • Measurement and evaluation of PR effectiveness
  • Using data to inform PR strategies
  • Professional Development

Networking and relationship-building skills

  • Career opportunities in PR
  • Continuing education and professional certifications
  • Internship/Practicum

Post Graduate Diploma in Public Relations Job Scope

Job TypesDescription
Public Relations Specialist/Manager
Public relations specialists or managers are responsible for developing and implementing communication strategies to maintain a positive public image for their organization or clients. They handle media relations, write press releases, organize events, and manage crisis communication.
Corporate Communications Manager
Corporate communications managers oversee internal and external communication for a corporation. They develop communication strategies to convey the company's messages to employees, shareholders, customers, and the general public.
Digital PR Specialist/Social Media Manager
Digital PR specialists or social media managers focus on managing online presence and reputation through social media platforms, blogs, and other digital channels. They create engaging content, interact with followers, and monitor online conversations to maintain a positive brand image.
Media Relations Specialist
Media relations specialists build and maintain relationships with journalists and media outlets. They pitch stories, arrange interviews, and manage media inquiries to secure positive media coverage for their organization or clients.
Event Manager/Coordinator
Event managers or coordinators plan and execute promotional events, press conferences, product launches, and corporate meetings. They handle logistics, coordinate with vendors, and ensure that events run smoothly.
Content Writer/Editor
Content writers or editors create written content for press releases, blog posts, articles, website copy, and social media posts. They ensure that the content aligns with the organization's messaging and brand voice.
Marketing Communications Specialist
Marketing communications specialists develop and implement marketing campaigns that integrate public relations strategies. They collaborate with marketing teams to create cohesive messaging across various channels.

Post Graduate Diploma in Public Relations Career Opportunities

Post Graduate Diploma in Public Relations is a diploma level course. It is the practice of managing the unfurl of information between an separate or an organization. It offered the professional knowledge and skills in communication which is relevant in commerce industry, corporate management, government institutions, non- profit agencies and academia. To enrolled candidates, the syllabus provide the study about basic principles of the profession, negotiating techniques, management skills, writing skills, planning campaigns and strategizing. It provide various job opportunities in various filed like as NGOs, government divisions and departments, academia and other department. 

Job position in Post Graduate Diploma in Public Relations:

  • Lecturer/Professor
  • Marketing and Communications Manager
  • Celebrity Manager
  • Public Relations Manager
  • Public Relations Executive
  • Communications Manager
  • Public Relations Officer

Post Graduate Diploma in Public Relations Employ Zone:

  • Marketing Companies
  • Logistics Departments
  • Banking Sectors
  • Colleges & Universities
  • News and Media

POST GRADUATE DIPLOMA IN PUBLIC RELATIONS (PG DIPLOMA IN PUBLIC RELATIONS)

Post Graduate Diploma in Public Relations (PG Diploma in Public Relations) is a 1 Year PG Diploma Courses program that focuses on Arts. The course combines theoretical knowledge with practical skills to prepare students for a career in Arts.

Name
PG Diploma in Public Relations
Duration
1 Year
Type
PG DIPLOMA COURSES
Eligibility
GRADUATION
Mode
SEMESTER
Admission Process
Entrance Exam

Syllabus & Subjects

First Year

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Top Colleges

School of Planning and Architecture
New Delhi
CEPT University
Ahmedabad
Sir JJ College of Architecture
Mumbai

Related Entrance Exams

NATA
National Aptitude Test in Architecture
JEE Main Paper 2
B.Arch/B.Planning
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