PhD in Marketing (Doctor of Philosophy in Marketing )

PhD in Marketing About

PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is a professional degree that aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyze and evaluate current models. Students heavily focus on issues that relate to research design, measurement scaling, and data collection. The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory, etc. Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university. To be eligible to apply to this course, students must hold a Master’s degree in a relevant discipline from a recognized university. The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum. After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as Brand Managers, Market Research Analysts, New Product Managers, Teachers & lecturers, Marketing Communications Leaders, etc. in areas like Marketing Firms, Management Companies, MNCs, etc. The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher based on experience and other factors. If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in a related domain in the future.

PhD in Marketing Highlights

PhD in Marketing Entrance Exam

• GATE
• CSIR NET
• ICMR JRF
• UGC NET

PhD in Marketing Admission Process

Merit-based admission

In merit-based admission, the universities offering PhD Marketing programs grant admission to students based on their marks obtained at the graduation level.

Entrance-Based Admission

Registration: Students have to register for the entrance test by providing their email address, mobile number, and password after which a login ID will be created.

Filling up of application form: On creation of login ID, candidates are required to enter the required information correctly. 

Uploading of documents: In this step, candidates have to upload the necessary documents such as a photograph, signature, ID proof, Class 10 and 12 certificates, Bachelor’s degree, Master’s degree, etc. 

Application Fee: On uploading the requisite documents, students have to pay the requisite amount of the application fee online. 

Issuing of Admit Card: Based on the details submitted by the students, the admission authority will issue the admit cards to the eligible students.

Entrance Examination: After getting the admit card, exam dates will be released by different conducting bodies. Candidates have to sit for the entrance test and qualify the same to get admission. 

Declaration of Result: In the final stage, admission authorities will release the results of the entrance test they have appeared for.

Enrolment: Successful candidates will then be allotted seats to the respective institutes.  

PhD in Marketing Eligibility Criteria

A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-

• The student must complete a Master’s degree or MPhil degree in Marketing.
• He/she should get a minimum of 60% of the aggregate of marks from any recognized university.
• Must clear cut-off marks in the entrance examination are the prime requirement for getting admission in this course
• The students also have to do well in the Personal Interview round.

Duration of PhD in Marketing

PhD in Marketing Selection Criteria

Academic record, including GPA and standardized test scores

Letters of recommendation

Research experience and potential

Fit with the program and faculty

Diversity and life experiences

PhD in Marketing How to Apply

To apply for a Marketing PhD program, follow these steps:

Research universities: Look for universities that offer Marketing PhD programs that align with your research interests.

Review admission requirements: Review the admission requirements for each university you are interested in applying to.

Prepare application materials: Prepare your application materials, which typically include transcripts, test scores, letters of recommendation, personal statement, and resume or CV.

Submit your application: Submit your application online or by mail, depending on the university's application process.

Follow up: Follow up with the university to ensure that your application has been received and to check on the status of your application.

PhD in Marketing Application Form

The application form for Marketing PhD programs is typically available online on the university's website. Applicants will need to create an account and provide personal and academic information, as well as upload required documents such as transcripts, test scores, letters of recommendation, personal statement, and resume or CV.

PhD in Marketing Application Process

The application process for Marketing PhD programs typically involves the following steps:

1. Research universities and programs: Identify universities and programs that align with your research interests and career goals.
2. Prepare application materials: Gather and prepare all required application materials, including transcripts, test scores, letters of recommendation, personal statement, and resume or CV.
3. Submit your application: Submit your application through the university's online application portal or by mail, depending on the university's application process.
4. Pay application fee: Pay the application fee, which can vary by university.
5. Follow up: Follow up with the university to ensure that your application has been received and to check on the status of your application.

PhD in Marketing Fee Structure

PhD in Marketing Syllabus

The syllabus for Marketing PhD programs can vary by university, but typically includes coursework in the following areas:

 Job Scope After PhD in Marketing

1. Market research analyst

2. Brand manager

3. Product Manager

4. Advertising manager

5. Marketing Consultant

6. Sales manager

PhD in Marketing Career Opportunities

Academic positions: Marketing PhD graduates can pursue tenure-track positions as marketing professors at universities.

Research positions: Marketing PhD graduates can work in research positions in industry, government, or non-profit organizations.

Consulting: Marketing PhD graduates can work as marketing consultants, helping firms develop and implement effective marketing strategies.

Product management: Marketing PhD graduates can work as product managers, developing and launching new products that meet the needs of consumers.

PhD in Marketing Top Colleges

Some top universities offering Marketing PhD programs include:

Admission Process for PhD in Marketing

1. Application for the entrance exam 
2. Result declaration
3. Entrance pass scholar calling for the interview and document verification
4. Provisional registration for pre Ph.D. course work classes
5. Coursework classes shall be attended as scheduled by University
6. Course work examination
7. Result declaration of coursework
8. Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
9. Departmental research committee meeting scheduled by University
10. A registration letter shall be issued
11. Research work started by scholar
12. 6 progress reports shall be submitted
13. Soft copy thesis submit
14. plagiarism report check by the university
15. Final after the plagiarism report soft copy thesis shall be sent to experts for evaluation
16. After the consent of experts pre-submission, one set spiral binding shall be submitted
17. After the successful presentation of the pre-submission thesis 3 copies of hard bound thesis shall be  submitted
18. Viva shall be conducted as scheduled by University, Degree Awarded.

Document Required For PhD in Marketing

• Documents (10th onwards)
• Aadhar Card/Pan Card, Caste Certificate
• Migration Certificate (Original)
• NOC (From Organization/ Institute/ University)
• Affidavit (undertaking)
• Guide Willing
• Assignments
• Synopsis (3 copies), Progress Report
• Library No Dues
• Lab Letter
• Thesis Hard copy (Spiral binding)
• No Dues, Thesis (6 hard copies)
• Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
• C.D Soft copies (Thesis & Synopsis)
• Conference Certificate - 2
• Research Papers -2 (with ISSN No.)
• summary (page limit 20-30) -3 Copies 
• Plagiarism Report Below 10%

FAQs About PhD in Marketing

Q.1 - What is the procedure for Ph.D. Admission to the University?

ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.

Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?

ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.

Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?

ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.

Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?

ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.

Q.5 - What relaxations are granted to the reserved categories for Ph.D. Admission to the University?

ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.

Q.6 - How will be the pattern of RET?

ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).

Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?

ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.

Q.8 - How is the application fee paid?

ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.

Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?

ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.

Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?

ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.

Q.11 - Can I pay the yearly program/course fee in installments?

ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.

Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?

ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.

Q.13 - What other facilities are provided to research scholars at the University Campus?

ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.