PhD in Marketing (Doctor of Philosophy in Marketing)
PhD in Marketing About
Ph.D. Marketing or Doctor of Philosophy in Marketing is a Doctorate Deals and Marketing Management course of 3 to 5 times.Ph.D. Marketing course emphasizes the development of sophisticated, state-of-the-art exploration chops that help scholars in the creation of new knowledge in a chosen area of marketing.
Throughout the program, students work closely with faculty members to develop their research skills and conduct original research in marketing. They may also have the opportunity to teach undergraduate courses and gain teaching experience.
Some areas of research that PhD students in marketing may explore include consumer behavior, branding, advertising, digital marketing, social media marketing, marketing strategy, and market research. They may also investigate broader topics related to business and society, such as sustainability, ethics, and social responsibility.
Upon completion of the program, graduates are prepared to pursue academic positions as professors and researchers at universities and research institutions. They may also work in industry research positions or in consulting firms, providing expertise in marketing research and strategy.
PhD in Marketing Course Highlights
| Course | PhD Marketing |
| Full form | Doctor of Philosophy in Marketing |
| Course Level | Doctorate |
| Course Duration | 3-5 year |
| Examination Type | Semester wise |
| Eligibility criteria | Master’s degree in relevant discipline from a recognized university |
| Admission process | Merit-based or Entrance based |
| Job Position | Brand Manager, Deputy Manager, e-Marketing Manager, Internet Marketing Manager, Market Research Analyst, Marketing Communications Leader, Marketing Executive, Marketing Executive, Marketing Manager, New Product Manager, Resident Marketing Executive, Teacher & Lecturer. Tell Caller/Telesales etc. |
PhD in Marketing Highlights
Here are some highlights of a Doctor of Philosophy (PhD) in Marketing program:
| Research Focus | A PhD in Marketing is a research-focused degree program that emphasizes the development of advanced research skills and the ability to conduct original research in marketing. Students are trained to become experts in the field and to contribute new knowledge through their research. |
| Specialization Options | PhD students in marketing may have the opportunity to specialize in a particular area of marketing, such as consumer behavior, branding, advertising, digital marketing, social media marketing, marketing strategy, or market research. |
| Rigorous Coursework | The program typically includes rigorous coursework in marketing theory, research methods, statistics, and other related disciplines such as psychology, sociology, economics, and management. |
| Teaching Experience | PhD students in marketing may have the opportunity to gain teaching experience by serving as teaching assistants for undergraduate courses or by teaching their own courses. |
| Faculty Mentoring | PhD students in marketing work closely with faculty members who serve as mentors and advisors throughout the program. This close collaboration helps students develop their research skills and networks. |
| Networking Opportunities | PhD students in marketing may have opportunities to attend conferences, workshops, and seminars where they can present their research, learn from other researchers, and network with professionals in the field. |
| Career Opportunities | Upon completion of the program, graduates are prepared to pursue academic positions as professors and researchers at universities and research institutions. They may also work in industry research positions or in consulting firms, providing expertise in marketing research and strategy. |
PhD in Marketing Entrance Exam
Most universities require candidates to appear for an entrance exam to qualify for admission to the PhD in Marketing program. The exam may test candidates' knowledge of marketing, research methods, and statistics.
PhD in Marketing Admission Process
The admission process for a PhD in Marketing program typically involves submitting an application form, transcripts, letters of recommendation, a statement of purpose, and a research proposal. Some universities may also require candidates to appear for an interview.
| Merit-Based Admission | The step-wise procedure for merit-based admission is as follows: Step 1: Students have to register on the official website of the college/university. Step 2: Fill out the application form with your correct details. Step 3: Students will be called for a personal interview round based on their score in the qualifying examination. Step 4: On meeting all the eligibility criteria, a student will then be offered admission to the doctor of Philosophy in Marketing course. |
Entrance Based Admission | The step-to stepwise procedure for entrance-based admission is as follows: Step 1: Students have to register on the official website of the college/university. Step 2: Fill out the application form with your correct details. Step 3: After examination, a cutoff list will be released on the official website. Seats will then be allotted to the candidates based on their scores in the entrance exam. Step 4: Some colleges and universities also conduct personal interviews and group discussion rounds for admission to this course. Step 5: On meeting all the eligibility criteria, a student will then be offered admission to the doctor of Philosophy in Marketing course. |
Eligibility Criteria for PhD in Marketing
To be eligible for a PhD in the Marketing program, candidates must have a Master's degree in Marketing or a related field, with a minimum GPA requirement of 3.0. Some universities may also require candidates to have professional experience in marketing or a related field.
The student must complete a Master’s degree or MPhil degree in Marketing.
He or she should get a minimum of 60 of the total of marks from any honored university.
Must athwart cut- off marks in the entrance examination are the high demand for getting admission in this course The scholars also have to do well in the particular Interview round.
PhD in Marketing Course Duration
The duration of a PhD in Marketing program typically ranges from four to six years, depending on the student's progress and research requirements.
PhD in Marketing Selection Criteria
Universities may consider several factors when selecting candidates for a PhD in the Marketing program, including academic record, research experience, letters of recommendation, statement of purpose, and research proposal.
PhD in Marketing How to Apply
Candidates can apply for a PhD in Marketing program by visiting the university's website and completing the online application form. They will need to submit transcripts, letters of recommendation, a statement of purpose, and a research proposal. Candidates may also need to pay an application fee and appear for an entrance exam and an interview.
Here is some more information on the application process, fees, syllabus, salary and jobs, career opportunities, and top colleges for a Doctor of Philosophy (PhD) in Marketing program:
PhD in Marketing Application Form:
The application form for a PhD in Marketing program can typically be found on the university's website. Candidates will need to provide their personal information, academic history, research experience, and other relevant information. They may also need to submit supporting documents, such as transcripts, letters of recommendation, and a statement of purpose.
PhD in Marketing Application Process
The application process for a PhD in Marketing program typically involves the following steps:
| Research the universities offering the program and determine their admission requirements. |
| Prepare for the entrance exam and/or interview. |
| Complete and submit the online application form. |
| Pay the application fee. |
| Submit supporting documents, such as transcripts, letters of recommendation, and a research proposal. |
| Attend an interview (if required). |
| Wait for the admission decision. |
PhD in Marketing Fee Structure
The application fee for a PhD in Marketing program can vary depending on the university. It typically ranges from notify soon
PhD in Marketing Syllabus
The syllabus for a PhD in Marketing program typically includes coursework in marketing theory, research methods, statistics, and other related disciplines such as psychology, sociology, economics, and management. The program also requires students to conduct original research in marketing and write a dissertation.
Semester 1
| Semester 2
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Job Profiles After PhD in Marketing
Graduates of a PhD in Marketing program can pursue a variety of career paths, including academic positions as professors and researchers at universities and research institutions, as well as industry research positions or consulting firms. According to PayScale, the average salary for a Marketing Professor is $87,911 per year in the United States.
| Job Profile | Description |
| Brand Manager | A Brand Manager is responsible for building the brand and image of an organization, its products or services. |
| Deputy Manager | Deputy Managers are responsible for motivating staff, handling administrative duties, and performing human resource tasks, such as recruiting and assessing staff performance. |
| Market Research Analyst | Market Research Analysts are responsible for gathering and analyzing the market data, devise methods and procedures for obtaining data, such as conducting Internet, telephone or direct-mail surveys or face-to-face consumer studies. |
| Marketing Executive | The marketing executives are responsible for coordinating and overseeing the campaigns geared at promoting products, services, and causes. |
| Marketing Manager | Marketing managers are responsible for managing all marketing for the company and activities within the marketing department. |
Career Opportunities After PhD in Marketing
Some of the career opportunities for graduates of a PhD in Marketing program include:
| Marketing Professor |
| Marketing Researcher |
| Marketing Consultant |
| Market Research Analyst |
| Brand Manager |
| Advertising Manager |
| Sales Manager |
| Product Manager |
PhD in Marketing Top Colleges
Some of the top colleges for a PhD in Marketing program include:
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PhD in Marketing Admission Process
- Application for the entrance exam
- Result declaration
- Entrance pass scholar calling for the interview and document verification
- Provisional registration for pre Ph.D. course work classes
- Coursework classes shall be attended as scheduled by University
- Course work examination
- Result declaration of coursework
- Submission of synopsis ( 2 spiral bound copies with soft copy of synopsis)
- Departmental research committee meeting scheduled by University
- A registration letter shall be issued
- Research work started by scholar
- 6 progress reports shall be submitted
- Soft copy thesis submit
- plagiarism report check by the university
- Final after the plagiarism report soft copy thesis shall be sent to experts for evaluation
- After the consent of experts pre-submission, one set spiral binding shall be submitted
- After the successful presentation of the pre-submission thesis 3 copies of hard bound thesis shall be submitted
- Viva shall be conducted as scheduled by the University, Degree Awarded.
PhD in Marketing Document Required
- Documents (10th onwards)
- Aadhar Card/Pan Card, Caste Certificate
- Migration Certificate (Original)
- NOC (From Organization/ Institute/ University)
- Affidavit (undertaking)
- Guide Willing
- Assignments
- Synopsis (3 copies), Progress Report
- Library No Dues
- Lab Letter
- Thesis Hard copy (Spiral binding)
- No Dues, Thesis (6 hard copies)
- Affidavit -Submission (on Rs 100 Stamp and Notary Attested)
- C.D Soft copies (Thesis & Synopsis)
- Conference Certificate - 2
- Research Papers -2 (with ISSN No.)
- summary (page limit 20-30) -3 Copies
- Plagiarism Report Below 10%
FAQs About PhD in Marketing
Q.1 - What is the procedure for Ph.D. Admission to the University?
ANSWER: - The Ph.D. and M.Phil. programs of prestigious Universities are conducted and guided strictly as per the provisions and regulations dictated by the UGC (Minimum Standards and Procedure for Award of Ph.D./M.Phil. Degrees) (1st Amendment) Regulations, 2018 and subsequent amendments. The entire procedure for admission to the research programs encompasses a Research Entrance Exam (RET) and then an Interview/Viva Voce. The performance of a candidate in the RET is given 70% weightage, and the remaining 30% weightage is given to his/her performance at the Interview.
Q.2 - What are the modes of pursuing M.Phil. & Ph.D. programs at the University?
ANSWER: -Both the full-time and part-time modes are available at University for pursuing its Ph.D. programs and only the full-time mode is available for M.Phil. program in the desired subjects/fields. These highly-qualitative and prolific research programs are available in a rather broad range of fields/subjects. At University, the minimum time duration of the M.Phil. and Ph.D. programs is 1.5 Years and 3 Years, respectively, in general.
Q.3 - Are the Ph.D. and M.Phil. Degrees granted by any University valid abroad?
ANSWER: -Yes, of course. If the University is properly recognized under section 2(f) of the UGC Act of 1956 and is a prestigious member of the AIU (the Association of Indian Universities). It is an M.Phil. and Ph.D. degrees granted in various fields/subjects are duly valid across India and the world.
Q.4 - What are the main eligibility criteria for participating in the University Research Entrance Exam (RET)?
ANSWER: -The following are the main eligibility conditions for participating in the RET: - A rigorous Master’s Degree in the proposed subject/field obtained from any recognized university/institution located in India or abroad, with a minimum 55% marks in aggregate or an equivalent grade. Candidates belonging to SC/ST/OBC/Differently-abled categories are given a 5% relaxation in respect of this eligibility criterion. Candidates with an M.Phil. degree in the proposed field/subject, or have qualified for the UGC (JRF) Examinations/ NET/ SET/ SELT, etc., will be allowed to appear directly for the interview, without appearing in the RET. Impressive academic records, and any prior experience in research work, will be given additional advantages.
Q.5 - What relaxations are granted to the reserved categories for Ph.D.? Admission to the University?
ANSWER: - Candidates belonging to the categories of SC/ST/OBC (Non-Creamy layer)/Differently-Abled, and so on, are given all relaxations prescribed by the Govt. of India and the UGC. These relaxations are provided in form of 5% reduced marks for them at post-graduation, and also in the minimum qualifying marks at RET. Thus, candidates belonging to these categories only need to score a minimum of 45% marks at RET, to qualify for the final interview.
Q.6 - How will be the pattern of RET?
ANSWER: - The syllabus or pattern of RET consists of subject-specific matters, research methodology, and aptitude (covering logical reasoning, numerical ability, analytical reasoning, statistics, etc.).Thus, RET will contain a total of 70 multiple-choice questions (MCQs).
Q.7 - Are M.Phil. Holders/UGC- NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE exempted from appearing at RET?
ANSWER: - Yes. The holders of M.Phil. degrees in their respective fields/subjects are made exempt from appearing in RET. The same is the situation in cases of aspiring candidates who have qualified exams like UGC-NET (including JRF)/ UGC-CSIR NET (including JRF)/ SLET/ GATE, etc.
Q.8 - How is the application fee paid?
ANSWER: - The Application Fee (i.e. the fee for getting participated in RET) can be paid online or offline, like the Application Form. Payment Modes: DD (in Favor of the University) / NEFT/ Cash Deposit.
Q.9 - Do working candidates require to obtain NOC from employers for pursuing research at any University?
ANSWER: - Yes, necessarily. Working Professionals who are interested in research at any University are required to obtain the NOC (No Objection Certificate) from their respective employers, in order to avert any intrusion ever during the entire doctoral course.
Q.10 - Does an M.Phil. holder require to undergo Ph.D. coursework?
ANSWER: - Yes. M.Phil. holders are again required to undergo the coursework in Ph.D. at some Universities. However, their prior knowledge in the field/subject will be very supportive to them for learning and performing efficiently during the Ph.D. program.
Q.11 - Can I pay the yearly program/course fee in installments?
ANSWER: - Yes, you can pay the yearly course fee as many as in two installments, but well within the yearly session.
Q.12 - Does Any University provide any scholarship or stipend to pursuing scholars?
ANSWER: - Yes, of course. Many Universities offer scholarships as well as stipends to meritorious and talented candidates who undertake research studies at the University. Scholarships are granted to those candidates who come under the top 21 by scoring higher marks in RET and interviews. And, stipends are provided to those scholars who also give lectures to UG or PG students at the University, in addition to doing their Ph.D. coursework. The amount of the monthly stipend will be commensurate with the candidate’s qualifications and capabilities and may go up to Rs. 20,000.
Q.13 - What other many facilities are provided to research scholars at the University Campus?
ANSWER: - All necessary and constructive resources, amenities, and facilities are offered by well-established and prestigious universities to research scholars in various streams/subjects. These facilities include the following - spacious and peaceful study rooms, erudite and well-experienced academicians and research experts, Wi-Fi and diverse IT devices, state-of-the-art laboratories, well-stocked libraries, lavish R&D amenities, separate amenities for lodging and foods for male and female candidates, peaceful and constructive environment within the university campus, and many other comforting and convenient facilities and services.
DOCTOR OF PHILOSOPHY IN MARKETING (PHD IN MARKETING)
Doctor of Philosophy in Marketing (PhD in Marketing) is a 3 Years Doctorate Degree Courses program that focuses on Doctor of Philosophy. The course combines theoretical knowledge with practical skills to prepare students for a career in Doctor of Philosophy.
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